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Posted November 29, 2010
Scientific explanation of emotional advertising
The advertising industry is making a transition from creating ads that are "on-message" to producing messages that are "on-emotion." An emotional connection generates sales, in part because the consumer's overall brand experience carries more weight than a company's slick marketing message. Author Dan Hill - an expert in "facial coding" - has gleaned 10 essential rules for producing advertising that resonates with consumers. Hill brings new insights, providing marketers with a better understanding of what they must to do evoke emotional responses. getAbstract recommends this text to marketers and salespeople and to those intrigued by the facial analysis used in the TV series "Lie To Me."Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.