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Posted April 4, 2014
Posted March 3, 2000
Stories are not a good basis for action
This book is fundamentally not about growth. The talk about growth, although relevant, misdirects a reader's attention; growth is a secondary theme. The book is about strategic development, or as the Epilogue suggests, strategic transformation. A topic such as Spinouts fits within strategic transformation; it does not fit within growth. (The subtitle is also misleading because the manuscript does not talk only about how to sustain the success of successful firms. It often talks about converting unsuccessful firms into successful ones.) The authors say nothing about their research methodology. They say nothing about the biases in and limitations of their data. They seem to be unaware of the need for a backdrop against which to cast their cases. This backdrop could be comparison cases of, say, firms with average growth rates. Or it could be the existing literature relating to strategic development, organizational learning, perception errors, strategic implementation, and so forth. Basically, the book's strengths lie in its stories and its simplistic conceptual scheme. Its weaknesses lie in the authors' ignorance of research about this topic and in their unawareness of the need for sound research mthodology.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.