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Posted December 22, 2012
Although i wish I had a book like this one a few years ago, it i
Although i wish I had a book like this one a few years ago, it is great if you are starting your own business, don't have an MBA, or need t write a business plan and aren't sure how to do the competitive and market analysis sections. It covers most of the classic business schools techniques like SWOT, financial and industry analysis, and some lesser taught ones as well like driving forces, CSFs, and issue analysis. It is easy to follow, concise, and has some helpful case studies to illustrate the methods.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.