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And Now a Few Words from Me: Advertising's leading Critic Lays Down the Law, Once and for All

Average Rating 3.5
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  • Anonymous

    Posted May 28, 2003

    Unique Perspective on Advertising

    I really was looking forward to reading a book about advertising by such a popular critic of the science/art. I think the book is worth reading, though the auther seems overly preoccupied with his personal, conservative opinion without regard for the 'target audience' he writes about.

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  • Anonymous

    Posted February 20, 2003

    He's Mad as Hell and He Doesn't Want Us to Take it Anymore!

    Garfield makes you laugh with his pun-filled, brutal analysis of what's bad advertising and what constitutues bad judgement in advertising. He credits advertising with some pretty heavy lifting in the economy -- which it deserves, and rarely gets credit for. Garfield's smart and funny writing helps you get through some important thinking about consumerism and marketing -- quite painlessly. The book is divided into 10 short chapters (or as Garfield says in the intro, "The Ten Commandments of Advertising , brought to you by God.") which could practically stand on their own. This book is not just for people in the ad biz -- but also for people interested in marketing tactics, marketing strategy and the relationship between media and the consumers they try to influence

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