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Posted February 20, 2003
He's Mad as Hell and He Doesn't Want Us to Take it Anymore!
Garfield makes you laugh with his pun-filled, brutal analysis of what's bad advertising and what constitutues bad judgement in advertising. He credits advertising with some pretty heavy lifting in the economy -- which it deserves, and rarely gets credit for. Garfield's smart and funny writing helps you get through some important thinking about consumerism and marketing -- quite painlessly. The book is divided into 10 short chapters (or as Garfield says in the intro, "The Ten Commandments of Advertising , brought to you by God.") which could practically stand on their own. This book is not just for people in the ad biz -- but also for people interested in marketing tactics, marketing strategy and the relationship between media and the consumers they try to influenceWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.