The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

Buy paper copy!

Great book, but the graphics are way too small! This is a book on visual thinking for heavens sake! Who did you put in charge of the making of the e-book--a word person!

Tobishouse

I watched Dan Roam's Google Talk and was impressed enough to by the book. I have already put it to use in my presentations, steering away from Power Point and going to the white board. Very well organized and written. It was a quick read.

The Back of the Napkin ¿ An Entrepreneurial Idea

When Dan Roam wrote The Back of the Napkin, he probably never thought he was writing a book for entrepreneurs. But that is exactly what he did. The book is about discovering ideas, developing ideas, and selling ideas. That is the essence of entrepreneurship. That is the way to develop entrepreneurial ideas and the foundation of the entrepreneurial mindset.


I was recently involved in a training program for entrepreneurs. It was a course that used this visual thinking process to design Internet marketing programs. I was super impressed with how clear they made the process for participants. When I learned they had developed the course using concepts from The Back of the Napkin, I immediately went looking for the book.

Over the years, I¿ve had numerous discussions with friends on how to develop an entrepreneurial mindset and how to evaluate and implement entrepreneurial ideas. Much to my surprise, I find The Back of the Napkin to be a perfect place to begin that process.

A key goal of the book, as Dan Roam expresses it in the book, is to help people think of visual thinking as being like a Swiss Army knife that you can carry with you anywhere to tackle problems as they come to you. This concept will be revolutionary as it becomes more visible to entrepreneurs.

A new focus is developing on encouraging entrepreneurship. Global Entrepreneurship Week is one example of a first time world-wide effort to encourage young people to embrace entrepreneurship as a tool to solve the challenges of the world. The Back of the Napkin equips people, young and old, to take up that challenge.

A reviewer

This book is clear and concise. It gives immediate tools to anyone doing presentations. Get out your black marker and whiteboard.

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