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Posted January 23, 2013
Posted May 22, 2012
Posted March 16, 2009
A Well-Researched and Fascinating Look at Ruth and Barbie
This book captured my interest from the first words written. It gave the reader insight into Ruth Handler and her incredible entreprenurial and industrious spirit. How Barbie was created and marketed was a great story, as was the building and development of Mattel. Although Ruth is accused of fraud, it's impossible not to admire, respect, and revere her. Gerber's writing style is engaging and holds one's interest throughout.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.