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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

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  • Anonymous

    Posted September 18, 2007

    Life changing potential

    I attended a seminar in May of '06 where the author of this book spoke about 'personal branding'. Two weeks later I left the place of business that I had worked at for almost seven years because the company's values did not allign with mine - hard core racism is one of the biggest that I absolutely could not live with. This book has the potential to be life changing for some, especially those who live a reflective life. I feel grateful to no longer have to wear 'blinders,' pretending to be okay with various unethical behaviors, and I credit much of that to this book.

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