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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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  • Posted December 2, 2011

    more from this reviewer

    Beyond Viral

    Kevin Nalty, affectionately known as ¿Nalts¿ by YouTube fans, is one of the website¿s most-viewed personalities. He¿s also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established ¿weblebrities¿ who already have a large, loyal audience ¿ such as Nalts himself. The book offers gems of knowledge, but it¿s quite disorganized, so they¿re tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.

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    Posted November 13, 2010

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    Posted October 26, 2010

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    Posted September 20, 2010

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