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Beyond the Core: Expand Your Market Without Abandoning Your Roots

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  • Anonymous

    Posted December 18, 2007

    An insightful, data-based treatise on why profitable growth seldom strays far from the core business

    To the CEO, nothing is (or should be) more important than business growth. Chris Zook, an expert on corporate growth strategies, explains why you should focus your expansion and growth efforts on ¿adjacencies¿ that closely align with your current core activities. Zook bases his observations and recommendations on extensive research: He profiles 25 corporate growth leaders analyzes 12 pairs of companies that were comparable in the 1990s but are no longer in the same league, as one company has outpaced its match in terms of growth and profits reviews 181 initiatives for corporate growth and covers a trio of in-depth surveys of executive attitudes and insights on growth. Zook makes numerous recommendations, backed by research, on how your company can achieve sustainable growth through adjacency expansion. He also warns against mistakes such as ill-advised mergers and acquisitions, poorly planned product introductions and unwise market expansions. Indeed, with certain growth plans, sometimes the smartest move is ¿just say no.¿ We are impressed with this book, which is an ideal resource for senior corporate executives, boards of directors and investors who must assess the risks and benefits of growth proposals.

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  • Anonymous

    Posted September 20, 2007

    If Your Business is in A Growth phase read on

    Beyond the core is a must read if your business plan includes Growth.This is an informative virtual step by step guide to assiting your business in its growth potential.Chris Zook writes an easy to read book and gives you clear guidlines to consider in the growth programme.You may find yourself biting your nails as you reflect on some of the decsions taken proir to reading this book.The application applied post reading the book gives confidence and a yard stick for results.If your business is retail of any nature I recommend this book as a priority.

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  • Anonymous

    Posted May 12, 2004

    An Outstanding Growth Guide for Today's Global Business Leaders

    As a second year MBA student at the Kellogg School of Management and a future corporate strategist for a global financial services firm, I found reading Beyond the Core to be one of the best time investments that I¿ve made over the last few years. Chris Zook seems to have a knack for writing great books that not only stand the test of time but that are also highly relevant to the current business and economic environments. Specifically, his first book, Profits from the Core, which focused on maximizing the value of the core business, was launched when businesses needed it most - during the economic downturn. Now, Beyond the Core is perfectly timed since, from what I and other MBA¿s are observing in the market, most businesses are remobilizing for growth. Overall, I greatly enjoyed Beyond the Core - it's a relatively quick read that is focused, insightful and well structured. More specifically, I think there are three key things that make this book stand out in comparison to many other business books I¿ve read: 1) it takes a global perspective 2) it is highly data driven and has great examples and 3) its very actionable and offers lots of insights on implementation. To elaborate, the first thing I really liked about Beyond the Core is that it takes a truly global perspective with examples from Europe, Asia and Latin America. As an MBA student majoring in International Business Strategy who will be working in a global firm after graduation, it was great to read about the strategies that firms such as Li & Fung (HK), Ambev (Brazil), Lloyd¿s Bank and Vodephone (UK) and STMicroelectronics (Italy). Overall, I also liked that the book mixes an array of fresh case studies (Tesco, Biogen, Ambev) with more traditional ones (Dell, Nike, American Express). Secondly, Beyond the Core is highly data driven and the recommendations are based on empirical evidence, not conjectures. As a student of business strategy, I too often come across books or theories that are supported by nothing other than a few select examples that prop up the author¿s hypotheses. Beyond the Core, in contrast, is supported by an enormous amount of financial, competitive and market research and by many CEO interviews and studies by Bain & Company. This is extremely insightful as it helps the reader understand the odds of success and failure across the business world and thus leads to much more informed strategies. Finally, Mr. Zook has focused nearly a third of the book on implementation and execution strategy. This makes the book and its recommendations highly actionable instead of leaving the author asking ¿so what?¿ The book sets out a systematic and understandable road map for adjacency expansion. More importantly, it discusses issues that are critical to growth initiatives such as: organizational structure, decision making processes, staffing, accountability and reporting, etc. In sum, I highly recommend Beyond the Core, especially to global business leaders looking for a practical guide for profitably growing their businesses. Enjoy!!

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  • Anonymous

    Posted July 3, 2011

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