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The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

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  • Anonymous

    Posted April 26, 2004

    Finally, The Veil Is Parted

    At last we find out what makes billionaire enigma Bob Johnson tick! (Basically the same thing that motivates most other business heavyweights. Mad Bling!) Mr. Pulley's book finally reveals how Mr. Johnson copes with the cacophony of disapproving black sentiment that seems to have swirled around BET since it burst onto the scene. He simply checks his bank account! Billion Dollar BET is a fast-paced, didactic read, digressing only to the degree necessary in order to embellish key players or pivotal situations in the Johnson saga. Mr. Pulley--through Bob Johnson's daring progression from dirt dauber to NBA owner--gives us an education in high-stakes business and negotiations. He even makes mega-million dollar stock wrangling and financial jargon understandable to the lay reader. The best parts of the read, of course, are the juicy personal dramas--infidelity, jealousy, betrayal, law suits, the works--that unfold off the set and within the Johnson family clan. This book crosses so many lines and will appeal to disciples of many different literature genres.

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  • Anonymous

    Posted May 1, 2004

    New kind of business man

    Robert Johnson had the chance to do something great with BET.....After reading his book I understand his thinking, like a businessman making tough business decisions. He's a new kind of business leader.I wish things would have been different, but he could be a model for anyone looking for a example on finding a niche and filling the demand.I admire Robert Johnson greatly!

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