- Shopping Bag ( 0 items )
Posted January 4, 2014
I borrowed this book from the library and enjoyed reading it ove
I borrowed this book from the library and enjoyed reading it over dinner. It seems pretty complete, and written from the perspective of experienced journalists, which is helpful. As a former journalist, I like the authors' style and found myself laughing out loud more than once. It was helpful to see how they described the various free blogging platforms out there, including Google Blogger, Wordpress, Tumblr, LiveJournal, and others. The little intro to HTML was helpful, and the discussion of different kinds of blog posts was also helpful. I continue to be struck by the similarities between newspaper reporting and blogging, and this book helps to drive home that point. I also feel empowered to do more with short videos on future blog posts. I particularly like the tips for shooting video in the field, like shoot more than you think you will need, and be mindful of the background behind people in the shot.
My major gripe with the book is the lack of a chapter on selling your blog. With lots of work and dedication, a blog can become a valuable online asset. Why not focus more on the process of cashing out? There is a lively and active market for used blogs at auction on the Internet. Why so little mention of this in a book on the basics? Any entrepreneur must have an exit strategy in mind when starting an enterprise. This would be a helpful improvement if the book goes into a second edition.
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