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Brainsteering: The Better Approach to Breakthrough Ideas

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  • Posted March 25, 2011

    Must Read!!

    In my fifteen year career in marketing, I have sat through more than my fair share of unproductive "brainstorming" sessions. This book provides a practical, productive approach to creating breakthrough ideas. After several years working in new product marketing and strategic planning for a Fortune 500 consumer goods firm, I now work as Director of Development for a large arts organization. I believe the approach described in this book can be successfully implemented regardless of industry with positive results. I have already begun using some of the techniques to uncover new sources of funding for my organization. Further, while some of these books can be painfully boring and predictable to read, the many interesting examples highlighted make it a lively read!

    3 out of 3 people found this review helpful.

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  • Posted March 25, 2011

    A Must Read!

    This book has been a phenomenal asset to me. I'm able to come up with much better ideas and solutions than before, and in less time! Their approach is effective, time-efficient, and applicable in a multitude of situations. It answers the question "How'd they come up with that?" and provides tons of examples (from CNN to Cirque du Soleil to Corn Mazes). It's also an enjoyable read and the material is easy to digest. My bookshelf is basically divided into two sections- books that I like to read and books that I feel like I should read, and this book is one of few that falls into both categories.

    3 out of 3 people found this review helpful.

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  • Posted March 26, 2011

    Great How-To Guide For Hatching New Ideas

    This book does a great job of explaining why most traditional approaches to hatching new ideas -- especially old fashioned group brainstorming -- fail, and how to get it right. The authors prove their points with over a hundred examples, citing everything from scholarly research studies to case studies of billion-dollar companies to their own experience as consultants (some of their "war stories" were so funny I laughed out loud). The best thing is that they show you how to come up with great ideas whether you're working by yourself or with other people, and whether you're trying to launch a new business or just buy a great Christmas present for your wife. As an entrepreneur, I really liked the last section about how to create your own billion dollar idea.

    2 out of 2 people found this review helpful.

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    Posted May 11, 2011

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    Posted March 19, 2011

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    Posted November 20, 2011

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