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Branded: The Buying and Selling of Teenagers

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  • Posted March 18, 2013

    Alissa Quart writes in her book, Branded, that teenagers nowaday

    Alissa Quart writes in her book, Branded, that teenagers nowadays pay too much attention to brand names and what they see on advertisements. I do agree with Quarts about the fact that teenagers nowadays do care about brands and looking like their favorite movie starts or models, however, I do not agree that it is as big of a deal as it is made out to be in this book. I feel like Quarts made it seem like every girl cares about brands and every girl gets cosmetic surgery, while in reality, I don’t know one teenager who has gotten cosmetic surgery before and most teenagers nowadays do not care to have EVERY piece of clothing of theirs as a brand. They may have one brand here or there, but not everything is a famous brand name. I thought that this book started off with a great idea, however it was pretty boring to read. The entire book was basically the exact same thing. Throughout the whole thing, all it would do is have a statistic and then have examples to back up why that statistic makes sense. It never told a story or anything where you could lead it back to yourself. Every page simply was a new statistic and new information you had to try to comprehend.  

    1 out of 1 people found this review helpful.

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  • Posted January 19, 2010


    Alissa Quart writes about the medias influence over teens and the way they choose to spend their money. I do think that tv shows depicting wealthy teens dressed head to toe in desinger clothes having the time of their lives can be missleading for young teens. Seeing shows like Sex in The City or Gossip Girl might make a pre-teen feel like they need those labels to live a life like Carrie Bradshaw's. I agree kids are growing up faster than usual, wearing clothes their parents would wear, but not all teens are obsessed with brands, so i do dissagree with Quart when she trys to stereotype ALL teens.

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  • Anonymous

    Posted January 22, 2008


    Branded: The Buying and Selling of Teenagers by Alissa Quart is a wake up call that shows just how much teens are the target of advertising. From video games to book covers at school, teens and tweens are force fed advertisements. The sad thing is that kids actually give into it and become walking billboards. They do anything and everything to get the best brand of clothing and even into some of the most prestegious colleges. Although many teens give into this advertising pressure and become corprate sell outs, some teens fight against the propaganda. These teens fight to get advertising, such as name brand soda machines, out of their schools. They say that they're there to learn school things, not corprate dogma. Whether it's advertising in schools or product placement in movies, the pressure to be branded is constantly surrounding us. Overall I thought Branded was a fairly good read, not the best, but good.

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  • Anonymous

    Posted April 25, 2006

    Not as relevant to Australian teens

    As i dont live in America i cant comment on the relativity of this text to the youth of today. however,according to my context as an Australian 17yr old, i can relate to SOME of the points that Quart makes. alike other critics, i can see how she has chosen specific quotes to back up her arguments, though i suspect this is just a sign of her journalistic talents being used to prove a point. Overall, i think that she makes some good points however, the book would have made more of an impact on the reader if the length was shortened.

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