Customer Reviews for

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Average Rating 4
( 19 )
Rating Distribution

5 Star

(8)

4 Star

(8)

3 Star

(2)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 19 Customer Reviews
Page 1 of 1
  • Posted September 20, 2011

    They're more clever than you think!

    When I was growing up I remember my parents making a list of all the groceries we needed to pick up while we were at the supermarket. I come from a big family and we would all head to the store on Sunday after church. Little did I know, and only now thanks to Brandwashed, that my family was playing right into the hands of the marketers employed by that grocery store!

    Not only do supermarkets constantly change the location of items to keep you waltzing around their stores, but according to Brandwashed 75% of spontaneous food purchases are a result of a nagging child. So here we have my parents walking around the store aimlessly looking for that tube of toothpaste or jar of peanut butter with all of these nagging kids clinging to them saying, 'buy me this! buy me that!' We must have cost them a fortune!

    Of all the subjects discussed in Brandwashed, the last chapter about the Morganson family, if that's there real name, was by far the most intriguing. He paid a married couple and their three sons to move into a gated community in Orange County, CA and market products to their neighbors. I have never heard of anything like this done before, it was mind blowing!

    This book has totally changed the way I look at supermarkets, credit cards, search engines and even the apps that I have on my iPhone. I don't know what drove the author to write this, but I am glad that he did.

    4 out of 4 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 9, 2011

    Very enlightening

    Martin does a good job of explaining what goes on in today's marketing tactics. Many of the ways in which we're roped in are not unexpected, but not always obvious.

    Using fMRI monitoring to gauge our primal longings and fears is just one of the many ways that are used to gain insight in marketing to the masses. It's both amazing and appalling how we are separated from our hard-earned dollars.

    A good read; you'll never view brands or a shopping trip the same way.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted October 7, 2011

    Great Read

    I used to use my credit/debit cards for all of my transactions. After reading this book I have started to carry cash on me a lot more often. The experiment described in the last chapter is really cool, and really scary. Definitely worth your time.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 27, 2011

    more from this reviewer

    Excellent book!

    This was a very interesting and well-researched book. I would suggest this book not only to those interested in business, but to those interested in psychology as well.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted October 7, 2011

    Must Read

    If you are ever going to make another purchase I would suggest giving this book a chance. It flows very well and crams a ton of subject matter into a short read.

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2011

    Incredibly Helpful!

    I don't know what A-G-M was thinking (probably because that person is an employee of Whole Foods) but this book was so insightful. I have been paying so much more attention to supermarkets and you know what? All of them have flowers right when you walk in, this can't be a coincidence! There are so many more gems in there, great read for you and your wallet!

    Was this review helpful? Yes  No   Report this review
  • Posted October 1, 2011

    Worst researched book ever!

    The subject matter is intriguing and is worthy of a well researched book on the subject, but this is not it. I, for a fact, know that most of what is says aboout Whole Foods Market are lies or at best half truths - which make me seriously question everything else he has written.

    0 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 20, 2014

    No text was provided for this review.

  • Anonymous

    Posted February 11, 2012

    No text was provided for this review.

  • Anonymous

    Posted September 26, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 23, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 25, 2014

    No text was provided for this review.

  • Anonymous

    Posted April 17, 2012

    No text was provided for this review.

  • Anonymous

    Posted October 5, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 1, 2013

    No text was provided for this review.

  • Anonymous

    Posted October 3, 2012

    No text was provided for this review.

  • Anonymous

    Posted December 17, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 12, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 14, 2011

    No text was provided for this review.

Sort by: Showing all of 19 Customer Reviews
Page 1 of 1