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Posted September 14, 2005
In theory and in summary, author Lynne C. Levesque¿s book sounds wonderful. Today¿s changing business environment pressures everyone to come up with creative ideas, but not everyone is creative, or so goes common thinking. Levesque argues that everyone is creative, or can be, but that there are different types of creativity. Working from a base in Jungian psychology, and writing somewhat stiffly, Levesque explains eight major types of creativity. She has clearly studied creativity thoroughly. She provides historic examples, quotations and countless tools - including an analysis of creative personality strengths based on the Myers-Brig Type Indicator - to support her thesis that minds work in different ways. Unfortunately, she gives little evidence that people become more creative when they follow her suggestions, and that¿s the rub. Her specific suggestions sound great, but idealistic: how many organizations have the resources to assemble teams with complementary creativity styles? As a result, we recommend this book to two groups of readers who may have the knowledge to get the most from it: those who welcome the theoretical discussion as well as the practical suggestions, and those who are devoted to fostering creativity.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.