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Posted May 19, 2011
A great book for people starting in innovation
I really like most of the "for dummies" collection. This book is not an exception. The language is pretty clear and it is full of samples of real life experience which is what I like most.
The only think I dislike is that for some extra samples the author instructs you to go to his website (BN doesn't allow me to put the URL here) where you supposedly will find more information on the topic you're reading. The site has a blog, but it is mostly an ad for the author's other books, you won't find the samples he says you'll find.
For example there's a chapter about "warming up" innovation groups, it says "if you need to warm up the same group next day visit (website) for my library of warm ups you can use". Well. the site has no warmups, and it is a shame because I beleive it demerits otherwise a 5-star book.
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