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Business Transformed: Master the 17 Questions That Transform Business

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  • Anonymous

    Posted December 18, 2007

    Success at Your Fingertips

    Paul Gossen has a strong take on the time frames that pinch us all. He has very sound ideas about transforming businesses into successful ones and has decided to follow the 'visual' loop from the media and has produced a book that, while it reads like a catalog, gets across his premises as quickly and soundly as anything out there. Gossen's five stages of business transformation (taking a small business mentality and molding it into a highly visible and successful one) are at first glance rather simple: Relationship, Purpose, Transformation, Accountability, and Growth. Where Gossen shines is in the creation of his seventeen questions, the doors he opens with a very human hand. And that seems to this reader to be his gimmick - make the interpersonal relationships of those who represent the business the models of solid communication and the results will be not only a successful encounter between two people, but also the map for metastasizing that experience into the growth of the larger group of individuals (read 'business'). Sound simple? Yes, it is, but it is not simplistic. Gossen's use of photographs and visual aids throughout this little book make it so immediate that the first impression easily moves into the lasting category. This is a manual that could be comfortably (and proudly) placed on the desk of every employee of a business, no matter the rank, and make a positive change in performance. Well worth the investment! Grady Harp

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