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The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

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  • Anonymous

    Posted March 11, 2007

    Easy Steps to Success

    This is a valuable book with information that can help anyone thinking about going into the event planning business. As an OSU student, I have found that after reading this book this is the field that I belong to. It provides great advice and tips that will put anyone on the right track to success. One of the strengths this book has is that it provides all the information an event planner needs to know from top to bottom. The book provides sample proposals at the end to give the reader an idea as to what kinds of information needs to go into the proposal. I recommend this book to anyone considering this business. You will learn a lot and in the end become successful by following some of the tips this book suggests.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 11, 2004

    Packed With Knowledge!

    Planning a corporate party or special event? Don¿t lift a finger until you¿ve read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.

    1 out of 1 people found this review helpful.

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