The Buying Brain: Secrets for Selling to the Subconscious Mind

Great Find

This fascinating book by Dr. A.K. Pradeep has definitely changed the way I view ads and the marketplace. Everywhere I go now I analyze the packages, advertisements, and commercials and am shocked by how many companies get it wrong!

Dr. Pradeep's insights made a lot of sense even to someone not particularly scientifically gifted. He starts by talking about what the brain likes or doesn't like and the evolutionary and neuroscientific evidence behind it. He then applies this information into easy to follow frameworks on everything from packaging, to in-store design, to price points. One point that I thought was especially interesting is that the failure of a new product is often not due to the actual concept but rather the execution of it. I had never thought of it like that before. I feel that Dr. Pradeep's insights in this book can be applied to any project. Even though I am not a product developer, I can definitely use his insights to improve my power point presentations and make them more neurologically pleasing and attention grabbing. The only thing that I would say is that I wish there could have been more specific case studies on companies that have used neuromarketing. I know that in the interest of confidentiality, Pradeep probably couldn't disclose names but it would have been neat to read more like the California Olive Ranch example. Other than that this was a great find!

1 out of 1 people found this review helpful.

Specific neuromarketing insights

A. K. Pradeep has written a wonderful piece of work. This book clearly explains the new field of neuromarketing and how it can apply to your business, giving great insights and recommendations that anyone can adopt to further their company without needing a neuroscience degree.

I particularly enjoyed the section on the "Mommy Brain" because it certainly sheds light on the strange buying habits of my wife soon after our first child. She would come home furious some days if the store she went to was out of our favorite brand of diapers. Who knew that this wrath was a biologically wired maternal response? I wish that Pradeep had covered the male brain specifically as well, however.

If you've ever wondered about how we make decisions in the marketplace and how the brain is the ultimate controller of our purchasing actions, this book is a must-read. The same goes for anyone interested in selling a product - the brain must first be understood in order to appeal to it.

1 out of 1 people found this review helpful.

The Buying Brain is THE game changer!

If you are a CEO, CMO, market research executive or Board member of a Fortune 500 company and your goal is to increase market share, this is your text book to understand and emotionally connect with your clients. Being a market research veteran for over 20 years I believe "The Buying Brain" is THE game changer. We have been asking consumers how they feel about communication messages, packages, products, and our brands. We all know we are not getting the correct answers, but we had no choice. Now we do. We don't have to guess anymore."The Buying Brain" is showing us with real in market examples why going to the source, the brain, is where the answers are. Neurological we can now get answers we could never dream of getting in a focus group. I understand now why measuring the whole brain is one of the major keys. We will be using the knowledge gained from the material in this amazing book and contacting NeuroFocus immediately to help us have the competative advantage we need to win and help make is easier for our clients to buy. Thank you Dr. Pradeep, so very much. Read this book and find out what why your clients buy and help make it easier for them to connect with your brand in a way like never before.This book is powerful.It's worth the read and you'll thank me later.

Great insight into our subconscious mind

This book is a compelling read that is hard to put down.

The Buying Brain is THE game changer!,

If you are a CEO, CMO, market research executive or Board member of a Fortune 500 company this is your text book to understand and emotionally connect with your clients. Being a market research veteran for over 20 years I believe "The Buying Brain" is THE game changer. We have been asking consumers how they feel about communication messages, packages, products, and our brands. We all know we are not getting the correct answers, but we had no choice. Now we do. We don't have to guess anymore.

"The Buying Brain" is showing us with real in market examples why going to the source, the brain, is where the answers are. Neurological we can now get answers we could never dream of getting in a focus group. I understand now why measuring the whole brain is one of the major keys. We will be using the knowledge gained from the material in this amazing book and contacting NeuroFocus immediately to help us have the competative advantage we need to win and help make is easier for our clients to buy. Thank you Dr. Pradeep, so very much. Read this book and find out what why your clients buy and help make it easier for them to connect with your brand in a way like never before.

This book is powerful.
It's worth the read and you'll thank me later.

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No text was provided for this review.

No text was provided for this review.