Customer Reviews for

Buyology: Truth and Lies about Why We Buy

Average Rating 4
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Sort by: Showing all of 13 review with 4 star rating   See All Ratings
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  • Posted October 28, 2008

    more from this reviewer

    IN THE SWEET BUY AND BUY

    Do you buy something because you need it? Umm, perhaps. Did you really want the last item you bought? Maybe. Neuromarketing guru Martin Lindstrom has invested years of research into exploring the reasons why we buy, how we are affected even subconsciously to make a purchase. Of course, this is fascinating information for marketers but it was even more intriguing to me as a consumer (especially in today's economy). Just as biology is a study of living organisms, Buy-Ology is a study of living buyers and sellers.<BR/><BR/> Breathes there a woman alive who hasn't wondered why on earth she bought a blouse she has yet to wear? Or, at our house a husband who hasn't bought something for his workbench that remains shiny and unused?<BR/><BR/> Lindstrom brings to light precisely how marketers use science and religion to sell. For instance, just as in religion think of how top selling brands utilize symbols. I can spot my brand of detergent from across a store simply by the symbol on the front of the box, and that symbol elicits a good response from me.<BR/><BR/> One statement I found a bit intimidating was that we make 90% of our decisions subconsciously or due to a subconscious reaction. I'm still pondering that. I'd really like to think that my buying decisions are made quite consciously with an eye to our budget, but I know that's not so when I remember my tendency to overspend during holiday seasons.<BR/><BR/> Now, blue is and always been my favorite color. But, I didn't know that the sight of a robin's egg blue Tiffany box made women's hearts beat faster. And, a number of stores and product lines seem to believe that sex sells while Lindstrom says not so.<BR/><BR/> The data in Buy-Ology isn't at all dry as you may find yourself on quite a few pages. And, Don Leslie's reading makes the discoveries even more enjoyable.<BR/><BR/> - Gail Cooke

    3 out of 3 people found this review helpful.

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  • Posted September 14, 2011

    Good read

    Good book, very insightful. However, I could have done without the author using "I" and other arrogant sounding statements so often.

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  • Posted March 13, 2010

    more from this reviewer

    I Also Recommend:

    Neuromarketing made simple

    Lindstrom does a good job reinforcing the concepts that Marketing is different now, and we can and should implement science into our strategic planning.
    I would read Paco Underhill's stuff on consumer behaviors as well.

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  • Anonymous

    Posted April 27, 2009

    Overall Great Writing.

    Recommended for anyone that wants a good insight into our daily lives. Lindstrom adds insight into to what we purchase and what we do with little or not thinking. Very throughout and backed up very well. Researched through and through and it shows in his writing. Highly regarded and recommended by myself (a student of communications and marketing) (as we all technically are in our day to day lives.)

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  • Posted December 18, 2008

    more from this reviewer

    A decent read...small enough to give it a shot if you're on the fence

    This wa a pretty good book. My recommendation: if you can't make up your mind as to whether or not you want to read it, I say give it a shot!

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