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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

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  • Posted August 27, 2011

    Hot Wheels

    With the recent down turn of the economy, no industry has suffered more than America's large automobile companies. In Car Guys vs Bean Counters: The Battle for the Soul of American Business by Bob Lutz, the author delves into the inner workings of General Motors (GM). He holds nothing back and tells it like he sees it.

    Before being brought in to help turn around GM, Lutz had a successful career in the auto industry.
    This book gives you a behind the scenes tour of an organization that simply got too large and lost its way. The vision and excitement of the "car guys" was replaced with the intellectually motivated and dull "bean counters".

    Lutz does do a good job explaining the evolution of cars from concept, design, and production. The continuous challenge to be innovative and design a car that consumers will buy.

    Lutz shares his small victories and continuous frustrations within the bureaucracy of this large multinational company. He was in the midst of the storm when three forces almost ended GM, the credit crunch, rising gasoline cost, and out of control legacy cost. He freely shares what he would have done if he were in charge and chronicles how he simple gave up and left the company after vicious attacks of the auto industry by the media and politicians.

    Car Guys vs Bean Counters: The Battle for the Soul of American Business by Bob Lutz is a good book to realize that in business all you need is a good product and ask lots of people to buy while not forgetting to dream big.

    1 out of 1 people found this review helpful.

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