- Shopping Bag ( 0 items )
Posted June 29, 2009
Savvy insider's guide to advertising
Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 27, 2009
If you want to know how to persuade, buy this book
I've read alot of advertising books by alot of authors but this one really is worth the money because it tells you the mechanics of persuasion. It teaches all the psychological tricks that ad agencies use to persuade people to spend money. Who would have know there were so many things they do to influence people!? I like that this book doesn't waste timewith lots of stories that you dont want to read more than once---it is all meat, so to speak. Lots of books on the topic fill their pages with so much junk that the book could be boiled down to half the number of pages. No so with Cashvertising. Plus it's written in an entertaining way so it's fun to read. Bravo Drew Eric Whitman!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.