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Posted April 17, 2010
This book is surprising. Written in a colloquial style, it may initially give the impression of being one more superficial book with a good title. But it isn't. The book presents interesting findings, supports statements with research, and adds personal touches that reveal depth and sense of humor. It feels like a dialogue with an interesting person: the kind of conversation that you feel you not only enjoyed, but you actually learned something that may prove valuable for your life. I recommend the book for everyone who is interested in knowing how the mind works: it makes the mind mechanisms more accessible and nonetheless fascinating.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 27, 2005
Packed with Knowledge!
Most academics believe it¿s impossible to write intelligent books in plain language that will grab the interest of lay readers...perhaps this one will change their minds. This short book is a pleasure to read. Author and scholar Howard Gardner addresses a general readership without assuming that his readers have academic experience with psychological theories. This is a rare tome indeed - a book by a Harvard psychology don that is intelligible, elucidating and entertaining. Gardner covers all the elements of how people change their minds and couches an appeal to what he calls the 'unschooled' mind. He discusses how minds change, how intelligence works and what factors influence people¿s thinking. Although he does not provide much tactical advice on applying his principles to be more persuasive, almost everyone can learn something new from this book, which we highly recommend. Not only could you benefit from exploring how to change people¿s minds, you may even change your own mind about the persuasive approaches you use every day.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.