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Coercion: Why We Listen to What "They" Say

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  • Anonymous

    Posted June 21, 2001

    it's unbelievable that they don't teach it in schools

    simply put - this is unbelievable book on how we are conditioned by the media (and the general business environment) not to make our own decisions. This book, through uncovering these techniques, enables us to recognize better how to make our OWN decisions.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 20, 2001

    Informative and irresistibly disturbing.

    Never before have I come across such a comprehensive presentation of propaganda techniques and their diverse manifestations in American media, politics, religion, and business. The writing is lucid and entertaining, while the information is thoroughly explained and supported with solid research. Perhaps what is most impressive and simultaneously troubling is that psychological manipulation is a far more precise science than most people would suspect. From fragrances used in ventilation systems that subtly affect the subconscious minds of office workers, inducing them to work more efficiently, to underhanded tactics employed by your run-of-the-mill car salesmen, Coercion addresses the full spectrum of issues, and it stands as an important warning for all of us. The ability to make decisions of our own volition, considering all that we're constantly bombarded with, is a remarkable task. I am oversimplifying. Read the book, and relish its humor and specificity. Most of all, apply your own thinking.

    1 out of 1 people found this review helpful.

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  • Posted December 28, 2008

    more from this reviewer

    Makes you think

    I did a research paper on advertising and this was a terrific source. The material is easy to read and it makes you think. I learned a lot about the different techniques and the money spent in making people feel compelled to listen, not to mention spend. <BR/><BR/>I came away an informed and very critical thinker.

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