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Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

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  • Posted February 21, 2010

    I Also Recommend:

    Great resource and an exciting read

    I'm a professional intelligence analyst and have a fairly extensive reference library of books on this discipline. Sharp's treatment is very fresh and helpful. The book is stuffed very full of case studies and illustrations, sparking many new ideas for approaching the competitive environment. The writing is very fresh and engaging, and the observations are dead-on-target.

    The true purpose of competitive intelligence is to drive action and to create competitive advantage through insight. It is a fast-moving read with quick-hitting case studies that show exactly why companies NEED this kind of information. The coverage is broad without diluting the impact of her insights.

    She shows great practical examples of how to gather information, while making it very clear that information by itself is not the same as intelligence.

    This is really one of the great books on CI I've ever found, and I'm glad to have it in my arsenal.

    1 out of 1 people found this review helpful.

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  • Posted January 13, 2010

    A Must for Business Leaders

    All business (and non-profit) leaders should read this book. C-level executives will understand how to improve decision-making. Their underlings will understand why they must find a way to give the C-suite more objective information. Small business owners and non-profit leaders will gain insights into easier, faster success. Competitive intelligence practitioners will benefit from the reminders of why and how they are essential to business. Business students will gain valuable insights into their future possibilities.

    1 out of 1 people found this review helpful.

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