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If You Need This Book You Shouldn't Go Into Consulting
I would avoid this book. If you want a boiler plate book that covers the equivalent of a first year introductory class in marketing, this is it. If you are seriously thinking of going into consulting for a living, your time would be better spent elsewhere. I purchased Rasputin for Hire and found it very helpful. Rasputin for Hire: An Inside Look at Management Consulting Between Jobs or as a Second Career.
Helpful note to the author: Elaine, why don't you write a book about how to publish low-value quick start guides? I think that's where you can give better advice.
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