Customer Reviews for

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

Average Rating 4.5
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  • Anonymous

    Posted September 16, 2008

    A Technical Book Page-Turner!

    This book is an amazing tool for anyone who deals with copywriting at some point in their job. I am a graphic designer who is occasionally asked to write copy for an ad, and this book has presented copywriting and marketing skills in a completely different manner. It covers every step of copywriting from start to finish, as well as multiple techiniques to help every style of writer. I find that I can't put it down at night and look forward to reading it on my lunch breaks. A definite must for any person in the advertising and marketing field.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 8, 2006

    Lives Up to Its Name...Even 16 Years Later

    This is the best guide to copywriting I've read (and I've read quite a few), and it easily lives up to its name. Although a bit dated (especially when the author talks about then-new 'inform-mercials') the essential writing techniques the book covers--including writing to persuade and sell and how to write for specific advertising formats, such as catalogs, brochures, direct mail, TV, and radio--are timeless. In the last section, Bly also covers what it's like to work as a copywriter, both for an agency and as a freelancer, and really gives an insider's view on the business. A must-have for anyone who is considering copywriting...or even for seasoned copywriters who could use a refresher on the fundamentals of writing great copy.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted October 20, 2011

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    Posted October 23, 2010

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  • Anonymous

    Posted July 28, 2011

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