Cradle to Cradle: Remaking the Way We Make Things

Highly Recommended!

This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you¿re about to say, ¿if only,¿ they cite a corporation that is implementing their ideas. However, it¿s hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading.

1 out of 1 people found this review helpful.

Must buy for learning about being green

This book is a must for anyone who is looking to learn about what it TRULY means to be green. If you are a novice or a LOHAS addict, you will learn a lot about the environment, recycling/downcycling, and the future of product development.

Great Book

The material within the pages of the book was fascinating and true to the premise of the book the pages that the words were printed on truly carried out the message of sustainablity.

A truly innovative, yet practical approach.

Cradle to Cradle is truly one of a kind. McDonough and Braungart manage to convey a strong sense of environmentalism and pragmatism concurrently, looking out for the welfare of the planet and capitalist economy at the same time. They are pioneers in the sense of incorporating the environment and the economy, a connection that has been lacking for quite some time, and turning into one vehicle for our future progress.

Thanks Rachel!

Beautiful and inspiring, I'm lucky that my sister's friend Rachel ever recommended this book to me! Innovative solutions to some of the biggest problems of the modern world are presented here. Right now we are living at odds with the eco-system and this book shows how we can all do a 180. Anyone who needs to feel a sense of hope and see that there is a lot of beauty in nature needs to pick up this book!

Shocking

This book is a must read for everyone who wishes to preserve this planet. Not at all like the usual environmentalist sobbing. Truly eye-opening and thought provoking. Not only does it tell of the multifarious injustices done to nature, it also provides a viable and feasible solution that should be implemeted by all.

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