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Posted November 21, 2011
If you flip open marketing expert Peter Fisk¿s remarkable innovation handbook, you¿ll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk¿s manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising ¿An Innovation Guide for Business Leaders, Border Crossers and Game Changers.¿ And that is what Fisk provides.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.