Customer Reviews for

Custom Nation: Why Customization Is the Future of Business and How to Profit From It

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  • Anonymous

    Posted November 14, 2012

    Custom Nation focuses on the main four heavy hitters in customiz

    Custom Nation focuses on the main four heavy hitters in customization currently in the US: Vista Print, Shutter Fly, Zazzle and Café Press. Flynn interviewed each CEO and got a look at how each of these companies has been successful with incorporating customization into their business model.

    What's exciting about Custom Nation however is that it also discusses many other companies (that I had never even heard about) who are incorporating customization into their business models as well, just on smaller scales. For instance, you can get customized children's books, customized jewelry, customized handbags, customized cereal, etc. This book has really opened my eyes and since the Holidays are just around the corner I plan on trying out many of these companies for Holiday gifts this year!

    *Since I enjoyed the book so much I may even buy extra copies to give out to some of my friends!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 27, 2012

    I have always had a fascination by custom products as I am const

    I have always had a fascination by custom products as I am constantly modifying mass produced items so I can have it my way. This book did a terrific job at outlining the trend taking place in society at large - the movement from a one-size-fits-all to a different-size-for-each. Emily & Anthony articulately prove that customization isn't just a profitable trend on which to capitalize, but that it's crucial to a business survival.

    The layout of this book made it an easy, interesting, and inspiring read. I never found myself re-reading any section due to confusing grammar, style or structure (something I often struggle with from Business writers). I picked up the book on Wednesday and was done by the weekend. Even though Anthony is the owner of YouBars, I never once felt as though he was trying to sell his product or force me to subscribe to some marketing scheme (unlike Rich Dad Poor Dad, Natural Cures, Aftershock, etc). In fact, the only time he really mentions YouBars is to share personal experiences that support advice, insight or recommendations. It was purely informative and thoroughly eye-opening.

    Section 2, "Be the Next Great Customizer", was particularly helpful to me as it concisely breaks down the steps to becoming successful in customization and reassures that there is still plenty of potential growth in this industry. It was also interesting to learn how customized companies don't see each other as competition - mass production companies is the main competitor as they still dominate the 90% of market share. This book will not slowly die on my bookshelf. It will be a tool I will regularly reference to transform my customization idea into reality. Thanks to the Flynns for sharing all their insights.

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