Customer Reviews for

Customers Included: How to Transform Products, Companies, and the World - With a Single Step

Average Rating 5
( 1 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 review with 5 star rating   See All Ratings
Page 1 of 1
  • Posted October 12, 2013

    Too many business books ends up repetitious and monotonous. Or w

    Too many business books ends up repetitious and monotonous. Or what seems like good advice quickly fade with time as the fad runs its course. Customers Included is neither of those. It's remarkably brief and too the point, and it's core tenants are (or should be) core tenants of any business. It makes the case that business (and non-profits and government) need to actively include their customers when designing products and solutions. You'd think this isn't a case that needs making (outside government). Few readers are going to shake their heads in disagreement with the basic principle that products and services need to be designed with customers in mind. Nevertheless, Customers Included is rich in anecdotes illustrating what happens when the customers aren't included. From the story of the Playpump (one NGO's good idea on paper that seemed great until it was infliceted on actual "benificiaries" in the developing world) to Ford's new touchscreen (if texting and driving is a bad idea, try using a touch screen), the authors have no trouble finding examples where no one seemed to ask the customer of even think about the design from their perspective. While it was too late to make the book, author Mark hurst blogged about how the governement forgot to ask the customer when designing the health exchanges -- quoting one engineer's regret they never got around to use testing. Oppps. So even if you think you are customer focused, you will still likely find this book a good use of time and a great reminder to avoid others mistakes.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 review with 5 star rating   See All Ratings
Page 1 of 1