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Design like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

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  • Posted December 20, 2012

    more from this reviewer

    The heartbeat of Apple┬┐s success is deep reverence for design. T

    The heartbeat of Apple’s success is deep reverence for design. The late CEO Steve Jobs had a vision for Apple that included using design to create “insanely great” products to wow customers and provide an exceptional user experience. That’s why people wait in line for days to be the first to own the newest iPhone or iPad. It’s also why the company is a runaway financial success. LUNAR president and designer John Edson examines the seven design precepts underlying Apple’s success and explains how to apply them to your business. Edson regales readers with first-hand experiences and provides an inside look into Apple. If Apple were to design a book, it would look like this beautiful volume, with its clean white cover, glossy stock and elegant typeface. getAbstract believes designers and business managers should embrace and learn from Edson’s report on Apple’s successful devotion to design.

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  • Anonymous

    Posted July 17, 2012

    Design Like Apple! What's not to like...

    Wonderful case studies and insights from a business and design angle. A great book to keep and resort back to. Highly recommend it.

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