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Design for Emotion

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  • Posted March 14, 2013

    Are you creative professional who designs consumer products, ent

    Are you creative professional who designs consumer products, entertainment, software, websites, marketing and communications? If you are, then this book is for you! Authors Trevor van Gorp and Edie Adams, have done an outstanding job of writing a book that appreciates the importance of evoking emotions and communicating personalities to capture viewers’ attention and create satisfying experiences.




    Authors van Gorp and Adams, begin by discussing the goals of designing for emotion and providing reasons why you should be considering emotional responses as part of the design process. In addition, the authors help you understand the basic dimensions of emotion and to predict how your design decisions will affect users’ emotions. They then explain why some products become meaningful to users. The authors then, examine how design communicates emotion and personality to your users. Next, they introduce the A.C.T. model, which is a framework for addressing the users’ emotional needs. Finally, the authors feature interviews and case studies from industry leaders researching and applying emotion to design. 




    This most excellent book was written to help you create designs that do a better job of communicating emotion and personality to fulfill users’ need. Perhaps more importantly, the authors explore how to practically apply these unconscious associations to express emotion and personality through design.

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