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Mark_Busse
Posted January 1, 2009
Designers love to make things, it¿s time to make change.
David B. Berman has been demonstrating inspired design leadership for nearly three decades and this book is no exception. After decades of volunteer work as an international ambassador for the communication design industry, Berman¿s book Do Good Design: How Designers Can Change the World is another fine example of his tendency toward helping others¿and not just graphic designers, but all of us.
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The book presents a well-researched and clearly articulated argument that design matters¿more now than ever before¿and like the First Things First manifesto referenced in Erik Spiekermann¿s foreword, Do Good Design serves as a call to action to designers everywhere to stand up, take our seat at the boardroom table and start changing the way the world looks at design.
A chronicle of one man¿s journey as a creative professional, Berman describes his discoveries and frustrations and the wisdom they brought him. Infused with passion and sincerity, the thoughtful prose is accessible with dozens of illustrated examples and titillating photographs¿many of which taken by Berman himself during his travels.
While much of Do Good Design delves into serious subject matter such as consumerism and its impact on the environment, global economy and society, the book itself is a light and delightful romp with a somber message for designers: Our occupation may not be the highest-paying profession, but our power and influence has increased and with it our responsibility. This book isn¿t just for designers, it¿s for anyone interested in design and its role in the world. A world in dire need of help¿help we can all provide by the choices we make and ways we behave. -
Anonymous
Posted December 1, 2008
My favorite book!
I think everyone who designs or consumes designs will enjoy this airplane read.
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