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Posted July 18, 2013
Get Ready for Greater Success with Do It! Marketing David Newma
Get Ready for Greater Success with Do It! MarketingWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
David Newman jump starts your thinking to take ACTION through his unique and authentic contrarian style in his book, Do It! Marketing. With his distinctive humor and teaching style, he walks you through each step of the marketing cycle. As a bonus to speed your implementation, the book also has vibrant color, a bold layout, and easy to follow ‘navigation.’ It’s like hiring David as your marketing / business coach and getting all his advice, interactive guidance, proven tools and ready-to-use templates in one place. Get ready for greater success, starting with Chapter One. Gerrie Dresser, CEO, Unique Impact - Executive / Personal Brand Coach.
Posted July 12, 2013
You could spend $2,500 attending a marketing bootcamp and then s
You could spend $2,500 attending a marketing bootcamp and then sign up for $10,000 coaching afterward—or you could simply read David Newman’s brilliant, insightful book, Do It! Marketing. You’ll definitely want your own copy, so that you can read, then study, then use it as a reference going forward. Do It! Marketing is a must-have for anyone who runs a business, or who is offering a product or service for sale. Whether you seek active or passive income, online or brick-and-mortar sales, this tutorial applies.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
David Newman’s own clients range from solo business owners to Fortune 500 companies. His expertise has been featured in major media including NY Times, Wall Street Journal, Entrepreneur, and more. When he started his leadership marketing advisory firm, he didn’t want to bill by the hour. One of his principles was, “Unlike many other firms, we are committed to getting you to your destination, not in running the meter!” One of his sound bites during those early years was, “Fixed fees. No surprises. Just results.” During the testing phase, people’s faces lit up when they heard it—and that is the reaction you want to see to your own mottos, taglines, and elevator speeches.
One of my favorite sections is, “Three Ways Your Business Can Market to the Lazy, Busy, and Befuddled,” because that covers the vast majority of potential customers or clients. I love what he wrote: “If you can’t market and sell to ignorant people who give you stupid excuses, you’re going to have a very brief career in sales.” It’s funny but it hits the bullseye.
If you want to boost your expert positioning, Part 4 is for you. If you want to dominate social media (and who these days doesn’t?) Part 5 is for you. You’ll learn how to avoid putting out mediocre content out on Twitter or Facebook that does nothing to enhance your reputation. Don’t oversell. Do become more visible and more credible. He offers 12 Tips to Becoming Successful on LinkedIn. Five ways to use email without getting sucked in.
Do you want better results, faster? Newman tell you how to get more leads, and how to stop wasting time. He reveals the lowest cost, highest return marketing strategy ever. It’s all here for the taking.
The book ends with Your 21-Day Marketing Launch Plan. This is your $10,000 coaching program.
Don’t worry about not having the time to dig into a textbook tome. The book is laid out in the most easy-to-read manner possible. Large font, call-out boxes, lists, bullet points, and red highlights guide you through quickly so you can get on to the implementation and increasing your profits. Highly recommended to everyone except those businesses I dislike and don’t want to see succeed.