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Doing Business by the Good Book: 52 Lessons on Success Straight from the Bible

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  • Anonymous

    Posted May 30, 2007

    Business tips straight from the Bible

    This book's subtitle, 52 Lessons on Success Straight from the Bible, captures its appeal but also indicates why it might turn away nonreligious readers. David L. Steward's ethical lessons are admirable. He divides his advice into weekly units, making it easy to apply. (This also reflects the book's roots in a weekly church-based study group). However, though Steward sees his lessons as straightforward, many readers might find his logic a little challenging. For example, he draws the lesson of niche marketing from Matthew 6:24, 'No man can serve two masters.' This makes interesting sense at first. However, while his later expansion into a second niche may offer a good business example, is it Biblical? Not as much. The chapter on the blessings of living in America seems even less scriptural, but many sections of the book do make good use of Biblical values as business guideposts. Steward's felicitous examples from his own successes make it easy to understand his points. We recommend his warm, inspirational guidebook to spiritually inclined readers who are interested in using their beliefs to reinforce ethical business practices.

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