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Double Double: How to Double Your Revenue and Profit in 3 Years of Less

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  • Posted September 30, 2011

    Highly Recommended

    I was not disappointed; Herald's book delivers, right from the first chapter. From the very start, Herald gets you to envision success and starts you out as Dr. Wayne Dryer says to do, "begin with the end in mind." The premise of the book is for you to double your company and its revenue in three years or less. To do this, Herald challenges you to create the perfect scenario of your company, including who is involved, what your company will look like and how much money it will bring in within three years. I've been a student of visualization and believing the vision for years, so this wasn't new to me.

    As a matter of fact, it was right up my alley and in line with my success strategy. However, as chapter one came to a close, I began to wonder how Herald would continue the momentum and if it was all "pie in the sky" or would there be any real substance and direction within the remainder of the pages and chapters.

    My questions were quickly answered and my concerns put to rest as well, as I began reading chapter two and continued on until the end of the book. Not only does Herald cover the mundane tasks such as what meetings, conferences and retreats to hold when, he also instructs you as to who to hire, how to hire and develop them and even discusses when it's time to let them go. He also provides proven examples of marketing and PR strategies that you can put into effect now and see results quickly.

    Double Double lays out a complete, comprehensive and cost-effective plan that you can follow to not only take your business to the next level, but actually double your revenue and your company as promised, in just three years. But don't take my word for it, get it for yourself and get ready to reap the rewards of following a well-thought-out success plan.

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  • Posted May 18, 2011

    more from this reviewer

    Ambitious guide on how to build your business

    What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold's overall strategy is useful; however, while he's quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.

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  • Anonymous

    Posted January 7, 2011

    No text was provided for this review.

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