Customer Reviews for

Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide

Average Rating 4.5
( 19 )
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Most Helpful Favorable Review

1 out of 1 people found this review helpful.

Everyone is in the marketing business.... this is your guide.

This book definitely needs to be in the hands of anyone doing any kind of business. It's a thought-provoking read in the way you view your own business image and how you can get your customers to see it the same way, if not better. The short review tips at the end of ea...
This book definitely needs to be in the hands of anyone doing any kind of business. It's a thought-provoking read in the way you view your own business image and how you can get your customers to see it the same way, if not better. The short review tips at the end of each chapter are excellent refreshers and the examples are idea generators. Everyone is in the marketing business and finding out who your ideal customer is and what you are really selling is the start of a solid campaign. Part of the Duct Tape system is getting to the point where your loyal customers (influencers)will market your business for you, through referrals.

posted by EricUngs on November 10, 2009

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Most Helpful Critical Review

1 out of 1 people found this review helpful.

Good material and ideas.... just a little too basic...

I purchased this based upon others reviews which very much over rated this material. It is an entry level, very basic peek into marketing a small company. Don't be fooled by the other 5 star ratings. It is fart too cavalier in its approach to marketing oneself, espec...
I purchased this based upon others reviews which very much over rated this material. It is an entry level, very basic peek into marketing a small company. Don't be fooled by the other 5 star ratings. It is fart too cavalier in its approach to marketing oneself, especially considering the lack of any real content. Are the ideas any good? Sure, but save your money... you know more already than what is presented here.

posted by 458888 on August 29, 2010

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  • Anonymous

    Posted August 29, 2010

    Good material and ideas.... just a little too basic...

    I purchased this based upon others reviews which very much over rated this material. It is an entry level, very basic peek into marketing a small company. Don't be fooled by the other 5 star ratings. It is fart too cavalier in its approach to marketing oneself, especially considering the lack of any real content. Are the ideas any good? Sure, but save your money... you know more already than what is presented here.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted November 10, 2009

    more from this reviewer

    Everyone is in the marketing business.... this is your guide.

    This book definitely needs to be in the hands of anyone doing any kind of business. It's a thought-provoking read in the way you view your own business image and how you can get your customers to see it the same way, if not better. The short review tips at the end of each chapter are excellent refreshers and the examples are idea generators. Everyone is in the marketing business and finding out who your ideal customer is and what you are really selling is the start of a solid campaign. Part of the Duct Tape system is getting to the point where your loyal customers (influencers)will market your business for you, through referrals.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 27, 2014

    AWESOME : ) <3

    I have always loved duct tape projects <3

    If you like duct tape and other crafts check out socraftasticic on youtube! : )

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 23, 2012

    Great intro to the dynamic world of marketing.

    This revised and updated version demonstrates the authors dedication to helping business grpw. It incorporates the newest marketing tactics in the basic theme of develop a simple, affordable and efficient marketing system.

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  • Posted May 20, 2011

    Not impressed

    I was not impressed with this book. There isnt anything in it you either don't already know, or have atleast heard before. I had to force myself to finish it, and would not do it again.

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  • Posted February 20, 2010

    I Also Recommend:

    A must read for business owners...

    If you own a small business and struggled with your marketing, this is a must read. An easy to follow, thorough marketing process to help you understand and grow your business.

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  • Posted October 25, 2008

    I Also Recommend:

    A must read for small business - Practical Marketing Advice

    John's focus is on the practical side of marketing for almost any business. While he doesn't make the claim, following his ideas will also yield a practical strategy overhaul for your business that goes well beyond just marketing. A practical marketing implementation plan is the bonus.

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  • Anonymous

    Posted May 8, 2008

    Duct Tape Marketing is a Strong Foundation for Any Small Business

    This is really an amazing little book - such an easy read 'John Jantsch style', yet PACKED with incredibly practical and simple marketing information for small business. I love hearing John's definition for Marketing! How Simple!! That makes marketing less about the product you are selling but more about the personal trust factor involved in the transactions. That permits ANY small business 'including a start-up like mine' to compete in the marketplace - without having to compete on price! John's ideas are so effective and I have been putting them into practice since I first read the book 9 months ago 'I've read it 3 times since'. It's a good primer for the full Duct Tape Marketing coaching program, too! 'Believe me, the book is just a teaser of what you get when you sign up for the full coaching program + awesome CDs!!' A great resource for any small business owner!!

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  • Anonymous

    Posted January 6, 2007

    A Complete Marketing System for Small Business

    I read a lot of business books, and in my opinion there are two things that make this book unique. The first is the focus on the needs of small business. Many marketing books have lessons that small business owners can apply to their business, but this book focuses squarely on the needs of the small business owner. As a result, you will find a lot of practical advice that you won¿t have to spend a fortune on to implement. The second thing that I think is unique is the focus on marketing as a system. Many books address a particular aspect of marketing - defining your target market, lead generation, marketing metrics, product development, etc. This book focuses on creating a complete marketing system - from defining your marketing strategy to implementing that strategy in your day to day operations. The first part of the book walks you through the steps of building a solid foundation. Beginning with the user friendly definition of marketing as ¿getting people to know, like, trust, buy from and refer you to others¿, the author shows you how to identify your target market, develop your core marketing message and then communicate that message with marketing materials that educate. The second part of the book shows you how leverage the foundational work you did in part one by applying different marketing tactics (advertising, PR, direct mail, etc.) in order to attract more of your ideal customers. The third part of the book discusses how to put your marketing on auto-pilot by systemizing your marketing tasks and creating a marketing plan, budget and calendar. The appendixes are filled with additional resources to help you get started on your marketing plan. Appendix C is actually a bunch of discount offers for products and services that will help you implement the ideas in the book. A free marketing coaching session, web hosting on Yahoo!, logo design and a discount on the popular ACT! contact management software are some of the offers you will find in this section. Taking advantage of any one of these offers should cover the cost of the book.

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  • Anonymous

    Posted January 3, 2007

    A Must Read for Any Small Business Owner

    Duct Tape Marketing is a refreshing approach to marketing for small businesses. It says its practical and it's not kidding. Jantsch understands that for many businesses, expensive ad campaigns are out of the question or just don't work. The book focuses on easy to implement strategies and provides sound marketing advice. Every small business owner will discover at least one big 'aha' by reading this book.

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    Posted December 12, 2009

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    Posted October 29, 2010

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    Posted January 26, 2010

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    Posted December 29, 2009

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    Posted November 27, 2011

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