Customer Reviews for

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It

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Most Helpful Favorable Review

3 out of 3 people found this review helpful.

A "must buy" for the sole practitioner or small business

You need to buy this book if you're a small business person or a sole practitioner or artist of any sort thinking of starting a small business. Gerber has a very important concept that is so often overlooked: to turn yourself from an artisan to a business person, you ...
You need to buy this book if you're a small business person or a sole practitioner or artist of any sort thinking of starting a small business. Gerber has a very important concept that is so often overlooked: to turn yourself from an artisan to a business person, you need to stop working IN your business and start working ON your business.

The best way, he says, to think of this is to imagine if you had to "franchise" your business. Is the way you're doing things systematic enough that it can be replicated all over the country? In reality, of course, the odds that you WILL franchise your business are negligible, but the same method of thinking will allow you to:
...expand your business to include more employees
...allow you to go on VACATION with a free and easy conscience
....allow someone else to pick up the slack if you fall ill.

There are some other good points in here (the value of consistency, etc.) A definite must read for the small business owner.

Having said all this, I am not really sure why Gerber "revisited" his original E-myth. If you can find a copy of the original, it was even better, lacking the superfluous "sarah" character who mars and confuses this revised edition slightly.

posted by HyperionDn on December 31, 2009

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Most Helpful Critical Review

2 out of 3 people found this review helpful.

Peaks Early

Bought this book on the recommendation of a friend who is also starting his own company. Don't get me wrong--it's full of lots of helpful information. It's also full of lots of superflulous crap. The book does a really good job of building up to the point o...
Bought this book on the recommendation of a friend who is also starting his own company. Don't get me wrong--it's full of lots of helpful information. It's also full of lots of superflulous crap. The book does a really good job of building up to the point of making the reader realize s/he has to make changes in her/his company, then when it starts to give advice on how to make and impliment those changes, it backs down. Unfortunately, this happens 2/3 of the way through and you're left reading the last 1/3 of the book, hoping to come across something useful and don't. It's like in high school where you write 'he was a very very very very very big man' to try and get the paper's word count in. You get the feeling that somebody's just trying to get the word count in. So, worth a skim, but not a read. Check it out from the library don't buy it.

posted by Anonymous on August 1, 2006

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  • Anonymous

    Posted November 13, 2002

    Not for everyone......

    I think that this book over-simplifies some businesses. If you are the owner of a "service" based type of business, (a few examples would be, a decorator, investigator, massage therapist etc.....), it is not as easy as to say that one can hire unskilled labor to run such a business. There are many businesses owned by people, which "their" creativity/skill cannot be duplicated, like "putting pickles on a bun". There are a few ideas that may be of value for some people from this book, but unless you are actually "making" something in your business, this book doesn't have as much value. If you want to "franchise" your business or buy a franchise - read it. If you are the "person" that your business is about (again, examples that were given previously), you cannot expect to pay unskilled labor to duplicate your work, you will have to pay dearly for skilled-degreed/certified people, not to mention if your business involves going into other peoples homes, the environment cannot be duplicated either. I would suggest if you have a "creative" "service" business and need help to try to find a mentor in your field, or call a local trade school/college for help because this book won't.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted August 26, 2005

    Infomercial

    This book addresses many good ideas but offers no answers. There is a good reason for this. At the end of the book, there is contact information for the author's consulting company. They want at least $800.00 per month for phone consulting only by people with unknown qualifications.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 29, 2006

    emyth mastery

    this book is a waste of money. Michael ramble about things that have nothing to do with business such as a conversation with sara about her pie business, he never get to the meat and potato of what the book is all about. and then he talks about what happen to him in the 80s he sounds like he is venting about what happen back then. I don't think I would by any more of his books. maybe he didn't have an idea himself about the book. He lost me a few time where I had to say what are you talking about. A big let down for me waste of my time and money with this one. Maybe the next one will be better I never know.

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted June 12, 2010

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    Posted May 7, 2009

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  • Anonymous

    Posted November 7, 2010

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