Customer Reviews for

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

Average Rating 4
( 7 )
If you've bought this product, tell the world how you liked it. Write a Review

Rating Distribution

5 Star

(3)

4 Star

(2)

3 Star

(2)

2 Star

(0)

1 Star

(0)
Page 1 of 1
Sort by: Showing 1 – 9 of 7 Customer Reviews
  • Posted March 10, 2011

    awesome

    this book is great

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted October 18, 2009

    more from this reviewer

    A case study in the building of a great franchise that is entertaining and instructive.

    This book is an exciting, informative look at how ESPN has built and sustained one of the most powerful brands in business. With engaging examples and anecdotes that reflect key ideas, it provides valuable lessons in strategy, management, culture and competition for any company that seeks to achieve a strong position in the marketplace.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 21, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 7, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 29, 2009

    No text was provided for this review.

  • Anonymous

    Posted December 17, 2009

    No text was provided for this review.

  • Anonymous

    Posted May 12, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 18, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 17, 2010

    No text was provided for this review.

Page 1 of 1
Sort by: Showing 1 – 9 of 7 Customer Reviews