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Posted July 18, 2010
BARNES AND NOBLE'S EBOOK POLICY SUCKS!!!
This is not a review of the book. I downloaded this book to read on a Sony E reader. After downloading BN told me that Sony is not supported. Nowhere in the purchasing process does BN tell you to make sure your device is supported, nor that you must use their proprietary app to read it. Sure you can click through and find this information if you REALLY REALLY look. But what a crap system. DO NOT BUY BN EBOOKS unless you want to buy into a locked, proprietary crap system!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 8, 2009
Posted June 9, 2004
Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here¿s your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their ¿Challenger¿ brands.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 9, 2011
No text was provided for this review.