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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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  • Anonymous

    Posted July 18, 2010

    BARNES AND NOBLE'S EBOOK POLICY SUCKS!!!

    This is not a review of the book. I downloaded this book to read on a Sony E reader. After downloading BN told me that Sony is not supported. Nowhere in the purchasing process does BN tell you to make sure your device is supported, nor that you must use their proprietary app to read it. Sure you can click through and find this information if you REALLY REALLY look. But what a crap system. DO NOT BUY BN EBOOKS unless you want to buy into a locked, proprietary crap system!

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  • Posted August 8, 2009

    more from this reviewer

    great book

    Very practical tool for every man who's every day challenge is to find creative and strategic way to boost his brand potential...

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  • Anonymous

    Posted June 9, 2004

    Insightful!

    Author Adam Morgan went hunting for the second most successful brands. He sought commonalities among them to develop guidelines for those who are challenging the number one brands in their fields. In other words, if you are coming into the battle in the number two slot, here¿s your strategy for winning the marketing wars. Morgan is very adept at breaking things down into precise action steps. Witty and engaging, he offers a detailed analysis of the current consumer attitude about brands plus strategies you can use to market your second or third rank brand. We recommend this compilation of competitive ideas to those who want to boost their ¿Challenger¿ brands.

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  • Anonymous

    Posted October 9, 2011

    No text was provided for this review.

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