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Enchantment: The Art of Changing Hearts, Minds, and Actions

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  • Posted March 15, 2011

    more from this reviewer

    Be enchanted by an enchanting book with an enchanting cover...

    Enchantment: The Art of Changing Hearts, Minds, and Actions by management guru, Guy Kawasaki, has a lot to teach us on the art of persuasion and influence. In it, Guy explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause. The next topics are really about the nuts and bolts of enchantment - the launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Overall, I find that this book is very intriguing. Lots of lessons to learn from (see below). It is written in an easy-to-understand, conversational style with ample illustrations including the various side real-life stories found at the end of each chapters.

    2 out of 2 people found this review helpful.

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  • Posted January 4, 2012

    more from this reviewer

    IBM Competitive Edge Book Club Selects Book in Q3 2011

    The IBM Competitive Edge Book Club, open to all Sales, Marketing, and Communication professionals at IBM, voted and selected "Enchantment: The Art of Changing Hearts, Minds, and Actions" as the Q3 2011 book selection. Overall feedback from the members was very good. In the feedback from the members, we ask them the question - "What will you do differently in your job since your study of this book?" Some of the replies directly from the members included:

    - "A new vehicle I can utilize in the process of selling co-workers and clients on project buy-in."

    - "When planning things, I focus more thought on how engaging or "enchanting" an initiative."

    - "Prepare more, Adjust style according to client, Be more aware of 'enchanting' clients."

    - "Analyze my enchantment and throw out what doesn't work and keep what does."

    - "Two key take-aways from the book - (1) concept of a pre-mortem and (2) 10-20-30 presentation style."

    I would like to personally thank Guy for being apart of the IBM Competitive Edge Book Club experience and for enchanting all of us
    through the pillars of likability, trustworthiness, and a great cause.

    Best Regards,
    Brien Convery
    IBM Business Operations Leader and Competitive Edge Book Club Leader

    Was this review helpful? Yes  No   Report this review
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    Posted April 23, 2011

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    Posted June 13, 2011

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