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Posted December 18, 1999
Think outside the box? Zyman has no box!
Zyman challenges and demystifies Madison Avenue. Small company owners will feel empowered to TAKE ACTION and overcome traditional marketing techniques or lack thereof due to typical excuses: 'We're not Coke', 'We don't have the budget', 'that's only for Fortune 500 companies'. I look forward to Zyman's future writings; a chat on Marketing with him wouldn't be bad either! Why 4 stars, not 5? According to Zyman's there's always room for improvement.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.