Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges

Thoughtful guide to Enterprise 2.0 tools

Andrew McAfee, a research scientist at the Massachusetts Institute of Technology, coined the term "Enterprise 2.0" to refer to the organizational use of wikis, blogs and social networks that are modeled after Web 2.0 sites, such as Facebook and Wikipedia. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.0 enables. He explains how companies can exploit advanced Web technologies to become marketplace winners. Conversely, he warns that those who don't adapt to new technologies will fall behind. getAbstract recommends his well-informed book to executives, strategic planners and information technology leaders. It offers practical, advanced tools for remaining competitive.

To learn more about this book, check out the following link: http://www.getabstract.com/summary/12264/enterprise-2.0.html

Moving Web 2.0 tools into the Enterprise

Excellent introduction into the expansion of Web 2.0 tools (i.e., Facebook, Myspace, Twitter, etc.) into the Enterprise. Enterprise 2.0 properly covers the potential benefits and describes the challenges facing business in deploying Web 2.0 tools internally.

Get Primer for a New Normal in Business

"Two days ago I heard Andy McAfee talk at the Enterprise 2.0 conference and decided I needed to read his book. First, lets get this out of the way, Andy coined the term and now their is a biannual conference on the topic. More importantly there is a rapidly growing momentum for companies to adopt social computing tools to improve productivity, organizational adaptiveness and innovation. This book will give you a good foundation for understanding why the momentum is building. McAfee discusses why social computing, especiallyy collaboration, is having such a profound impact on the companies that have adopted it. Even if you are new to this field he will get you up to speed by defining the essence of the tools and illustrating how they are being used. Importantly, he doesn't gloss over the challenges of adoption. The IT part is straight forward, the organizational and individual change involved is another issue. Having said that, I agree with McAfee that those who don't embrace the tools will find it increasingly difficult to compete in today's fast-paced, fast-changing business climate. Get primed now and read this book."

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