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Posted June 30, 2011
Primal marketing lessons from Google
Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. With its numerous products and services, Google operates in 36 languages, including Chinese, Hindi, Kyrgyz and Klingon (from "Star Trek"). Internet business expert Aaron Goldman distills Google's marketing magic into basic principles any company can use to increase sales. Goldman seems equal to the intellectual superstars at Google, although he admits he made a costly mistake when he turned down Google's pre-IPO offer to become its Chicago advertising sales rep. getAbstract recommends his savvy book as prime reading for all marketing professionals.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.