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Evolve!: Succeeding in the Digital Culture of Tomorrow

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  • Anonymous

    Posted April 17, 2001

    Improvise and Evolve!

    Are you looking for success in the new e-commerce marketplace? Then you must read one of the greatest new books on the block, Evolve by Rosabeth Moss Kanter. In this highly evolving world of Internet, people often wonder what mechanics are necessary to create a successful e-commerce company. Combining her expertise in business management with an extensive research on some of the recent examples, Kanter has struck at the heart of how speed and e-culture have changed business paradigms. Pointing out how the relationships between people and not with the technology is the real challenge. You can no longer develop, institute and manage long-term business paradigms. Things are just changing too fast. The ability to really improvise allows you to work with different groups to be on top of each change and use the speed to create momentum. As Kanter outlines perfectly, you need a culture of improvisation. I think this book is an excellent source of reference for beginners as well as high executive officers and compliment well with the MBA/MSE e-commerce course that I am currently enrolled.

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  • Anonymous

    Posted April 17, 2001

    A Road Map To E-Culture

    This book appears on the reading list for the E-commerce course of my MBA/MSE Program at San Jose State University in California. The book ¿e.Volve¿ by Rosabeth Moss Kanter, a world renowned expert on change, is a treat not to be missed by those who aspire to play a part in the digital culture of tomorrow. It should not only be read by leaders but also by employees who would actually be the ones laying the e-bricks for the e-Culture of tomorrow. All the chapters are generously sprinkled with real-life examples, which gives it a story-book/novel-like feel. The ¿Evolve Song¿ at the beginning of the book is also a neat-little item to be liked. The book itself has three sections to it ¿ first one describing the challenge of change. Given the repertoire and expertise of the author¿s other works in this arena, it is not surprising to find this section the most intriguing. The second section is oriented more towards being effective in an e-Culture. It stresses the importance of the need for continuous success. The last section deals on implementing the ideas put forth in the earlier section. When talking about stimulating breakthrough ideas the author has compared creativity to looking at he world through a kaleidoscope. This is a very interesting comparison. This book is mostly complete in the sense of describing e-Culture, emphasizing key ingredients of a successful venture, strategies of execution and, social implications. It is not meant to be an instruction manual on how to build successful ventures. It does however teach us the key concepts through examples. Overall it is an excellent read and is highly recommended.

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  • Anonymous

    Posted April 14, 2001

    Will the Internet Completely Transform Every Aspect of Business in the Foreseeable Future?

    To answer such a question Rosabeth Moss Kanter created the Global 2000 E-Culture Survey and compiled and analyzed the responses from almost 800 business professionals. The book was a selected reading for my Electronic Commerce Class at San Jose State University, CA. Evolve! is recommended to business readers because of its in-depth and complete company case studies. The book is a must for anyone trying to understand his or her company's evolution in the global information era. Many books in the electronic commerce genre either explore pure content (information systems and information technologies) or pure context (social capital.) Evolve! is a superior book because it balances both context and content. Kanter accomplishes the difficult task by reinventing some well-known metaphors (Alice in Tomorrowland) and creating some new, imaginative metaphors (collabronauts exploring the evolving partner universe.) One of my favorite metaphors was comparing Barnes and Noble's successful transition from a bricks and mortar company to a new internet company as putting 'Lipstick on a Bulldog.'

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  • Anonymous

    Posted March 27, 2001

    Evolve!: The challenging most beneficial research

    In today¿s fast paced e-commerce, how the internet is changing our lives, the way we do business and where today`s expectation is different than tomorrow¿s, this book came as the long waited answer for How?and Why? To survive. The book is a serious resourceful research looking at the big picture first and then down through different kinds of examples and then down deep even to some of the finest details on how organizations and companies succeeded or failed to survive in the e-market. This book is a must read for executives of big companies, leaders at all levels as well as for entrepreneurs and anyone who has or expected to have a role in running businesses. Although it is not a step by step guide to success (yet very close) it is a rich answer book of How to? And why to? it can broaden the way people think, fills lots of gaps, touch on other aspects or relationships and let you not only look at the big picture but also participate in it as well as getting very useful hints on what to do and what NOT to do. The suspense in insider stories, how people at different levels resist change and how pieces interact together to form synergies and lead to unexpected success to the degree that some organizations were not prepared for success. Some other sad stories about the results of silos and individualism and how this hurt the whole organization and in some case was too late to recover. How wannadot companies can mix between types to become ¿Bricks and clicks¿, Barnes & Noble as an example of synergy between online and store marketing . Legacy companies and how they resist change and the challenge of how to change for those companies that were not born digital? How/why successful companies are the hardest to sell on the need for a change? The book takes you in an interesting insider tour between two extremes :Viewing the internet business as cautious experimentation versus total world domination, Below your old business model versus dealing with same problems of people and org while changing. In my opinion, the Author did an excellent job on stating new terminologies sometimes using numeric scheme e.g.: Defining the 7 elements of community, the 4 big things companies must do to reach excellence. Internet communities imposes 3 challenges, the 3 Cs community, content and commerce and the 10 rules if you want (NOT) to succeed in e-business . The 6 elements contribute to building organizational community:¿etc which makes it easy to remember and even post on you desktop. In environment where partners in certain areas are competitors in other areas, the book shed lights on the importance of partner relationship, Online versus offline links among partners and knowing together to working together. Challenges of How to get people who doesn¿t know each other to share knowledge? As the Internet rewrites the rules of competition, offer limitless opportunities and change conventional wisdom in how to run an organization. The need to work on relationships, not just a deal. Real network power comes from strong ties among every partner in the system. Usually Customer demand that you work together. In conclusion, The way I understand the book¿s message: In a complex interactive systems, leaders can not wait to get everything aligned before they permit action to begin for two reasons: they are unlikely to control all the relevant people and because delays are costly. So any action is better than no action as long as there are rapid adjustments and speedy response is more important than early perfection. Act on promising theme even without a script, Sense and respond, Get going and keep moving before you know everything and tolerate a few false turns and recover from them quickly. Embrace goals for tomorrow , letting go of yesterday¿s attachment to commitments . Involve the audience (customer , main stream core business). Experiment with new ways of doing things. Surface disagreement quickly and them commit to action. Stay on co

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