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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

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  • Posted March 2, 2011

    A social media conference in a book

    You know how you feela fter attending a really great conference with lots of useful information? Your head is swimming with ideas from presenters who are smarter or braver or just further down the road than you are, and you can't wait to share everything you've learned with your olleagues.

    The downside of attending a conference, however, is that your notes from multiple days of sessions are usually incoherent, disorganized and not practical for immediate action.

    But that's the beauty of the book. It's as if the authors attended the conference with you, wrote down everything you wanted to share with your boss and even provided practical "What You Can Do Right Now" tips at the end of every session (er, chapter).

    Read it now and share it with your manager. Convince her to buy two copies and save you the expense of two conference registrations.

    1 out of 1 people found this review helpful.

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  • Posted February 23, 2011

    Finally social media explained so the C-Suite will get it

    This was a wonderful book written so your executives will finally stop asking you..."what is this Twitter" and start focusing on the results you are delivering. I loved the real world examples of how brands are using social media to drive their corporate mission forward. It is a must read for any executive and/or marketer who is trying to understand the digital frontier. If you are a marketer you have to get a copy in your CEO and CMO's hands.

    1 out of 1 people found this review helpful.

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