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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

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Most Helpful Favorable Review

5 out of 5 people found this review helpful.

Informative history of Facebook, from inception to impact

Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform eve...
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.

posted by RolfDobelli on December 1, 2010

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Most Helpful Critical Review

3 out of 7 people found this review helpful.

would love to read this but..

i think it's rather ridiculous that the paperback is $8.32 and bn wants $9.99 for the nookbook.

posted by -Brandi on March 4, 2011

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  • Posted December 1, 2010

    more from this reviewer

    Informative history of Facebook, from inception to impact

    Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 4, 2011

    would love to read this but..

    i think it's rather ridiculous that the paperback is $8.32 and bn wants $9.99 for the nookbook.

    3 out of 7 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted April 5, 2011

    Amazing read for adults and teens

    The book is an amazing read. If you know anything about Facebook and are curious about how technology is evolving the world, you won't be able to put it down. It includes the backstory and all the drama of how Facebook grew from nothing to the newest world changing company of Silicon Valley. It has all the incredible details that you will never see anywhere else.

    2 out of 2 people found this review helpful.

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  • Posted August 29, 2011

    This is super creepy! A must read for all Facebookers!

    Big brother has arrived and everyone signed up of their own free will. Check out page 204 " The reality is that nothing on Facebook is really confidential." Page 233 " For all their usefullness and entertainment value, applications on Facebook are often cavalier about how they treat user data." "Facebook and its business partners learn lots about us, but we know very little about them or about what information of ours is collected and how it's used." Page 308 "Make sure you never upload anything you don't feel comfortable giving away forever, because it's Facebook's now." Page 325 "In a worst-case scenario..........Facebook itself could become a giant surveillance system."

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 23, 2011

    Entertaining Read For History of Facebook

    Great read if you are interested in the deeper history of the site and its founders. The book also gets into some of the sociological effects of the site which I found less interesting/insightful, but from a historical perspective of the site I found the book fascinating.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted September 16, 2013

    The Facebook Effect by David Kirkpatrick is novel that gives the

    The Facebook Effect by David Kirkpatrick is novel that gives the ‘inside story’ of Facebook and Mark Zuckerberg. The book provides background on Zuckerberg as well has a background on how Social Media websites came to be. The book focuses of the entrepreneurship of Zuckerberg and his colleagues and discusses how the site was so quick to rise.
    After reading The Facebook Effect I found that it provides a good and complete history of the company. The book covers Facebook’s humble beginnings in a college dorm to its massive growth to become what it is today. Kirkpatrick aims to bring give the reader an inside look at what it took to create Facebook and what made it different from the other social media sites that were being created around the same time as Facebook was.
    Still, the book was not exactly what I had expected, I thought it would be more about society’s reaction to Facebook and how it has changed people, business and culture rather than an account of how it came to be and its rise to success. Additionally, the book delves into Mark Zuckerberg and the entrepreneurial side of what it took to create Facebook.
    Furthermore, Kirkpatrick seems a little biased and in favor of Facebook and its creator Mark Zuckerberg rather than a balanced analysis. The first few chapters, at times, read like a love letter to Zuckerberg. David Kirkpatrick painted the picture of Zuckerberg as an eccentric boy-genius. He clearly favors Zuckerberg. For example, when discussing the law suits that occurred, the story is only told from the perspective of Zuckerberg rather than providing a balanced account that shows some of the moral downfalls that happened during the early stages of Facebook’s creation. He even says that “some prefer a darker narrative” for how Facebook began and quickly brushes those ‘accounts’ and ‘accusations’ off in a few sentences (Kirkpatrick, p. 40).
    Moreover, having watched the movie social network it was nice to read history that debunks some of the more outlandish circumstances presented in the movie such as Sean Parkers glitzy front man attitude. Furthermore as the book progresses into the a discussion about how Facebook was working to gain advertisers and revenue the story seems less extravagant than the Fincher film. Additionally, The Facebook Effect gives readers more information on the others involved like Tricia Black, Eduardo Saverin, Sean Parker, Dustin Moskovitz and Chris Hughes. Therefore, while this book may gloss over some of the more ugly details, it still is a piece of media that is a step closer to providing its audience with a true account of how Facebook came to be.
    Reading further, it is interesting how Zuckerberg avoided advertisers and how that decision allowed him to create a site that puts users first. Reading The Facebook Effect  every page shows the reader how Facebook was constantly innovating advertising and social media. These innovations of clearly how Facebook was able to reach one million users in under a year (Kirckpatrick, p. 103).
    The future of Facebook that Kirkpatrick describes is a remarkable one. For example, statements made about the power of Facebook seem a little farfetched. Kirkpatrick ponders if Facebook could “become a factor in helping bring together a world filled with political and religious strife and in the midst of environmental and economic breakdown?” (Kirkpatrick p. 9) Kirpatrick even says Facebook “is altering the character of political activism, and in some countries it is starting to affect the process of democracy itself”(Kirkpatrick p.15). In that the author seems to say how far reaching Facebook’s influence is, but it’s this reader’s opinion that those statements are a little fanciful and stretch the truth. The bias in the book could not be more evident.
    Still, in terms of marketing and advertising the book is interesting. I found that the end of the book where Sheryl Sandberg is discussed to be one of the best parts. For a company like Facebook that has only recently begun advertising and turning profit Kirkpatrick provides a glimpse of things to come. Facebook is able to offer targeted marketing and unique opportunities for advertisers and the effects of this are only beginning. Facebook even allows users to have “the same power that mass media has had to beam out a message” (Kirckpatrick p. 296). I think the discussions Kirpatrick has on the power of spreading messages through Facebook are intriguing and worthwhile. 
    Overall I found the book to be inclined toward turning Mark Zuckerberg into a humble genius, but it is still a good read for those interested in the company and gives readers straightforward information on the rise of the company. I would recommend this book because, despite the biased nature, the story of Facebook is still there and it’s an interesting one.

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  • Anonymous

    Posted December 28, 2012

    King

    I love facebook and this book too !!!!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 15, 2012

    Uhh...

    They know what half a decade is, right? Cuz I'm pretty sure it's been 4 years since half a decade.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 27, 2012

    Book!!!

    This is a good book! really recomand

    0 out of 1 people found this review helpful.

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  • Posted March 7, 2012

    INTERESTING

    Facebook started as a dorm room experiment for Mark Zuckerberg a Harvard student. In 2003 Zuckerberg arrived at his dorm room and this is when Facebook started it journey to the current 500 million users. Facebook has forever changed the way we connect socially. David Kirkpatrick the author of this book explains how Zuckerberg created the business and what problems he encountered over the years. Zuckerberg says, “Facebook must dominate communication on the internet.” The vision he had of this company in 2003 would not stop for anything. Zuckerberg hasn’t just created a dominating social network but a network that changed the way we look at politics, get current events, and reconnect with old friends.

    I recommend this book to anyone who is intrigued on how Facebook was started and created. It explains the ins and outs of Facebook. I couldn’t put this book down, because of the way it keeps you interested and the opportunity Zuckerberg saw for the company.

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  • Posted July 23, 2011

    Cool

    Llololololololklolilkkolkooo it is so good rofl

    0 out of 4 people found this review helpful.

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