Customer Reviews for

The Facebook Marketing Book

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  • Posted January 29, 2011

    Marketers will love it, programmers may find it useful

    Facebook Marketing is not a book for programmers. For us, it's a very hard read and finishing it took some determination. Neither it is for startups that intend to be the next Zynga, as it offers little advice for those, specially with regard to monetization options. It contains, however, good advice for already established entities that want or need to use Facebook as a vehicle for engaging current and acquiring new clients that's specially valuable if you are new to the social networking environment. It also contains an overview on how to employ Facebook's functionalities as tools to promote your brand, for communicating and organizing social events and on what kinds of content you should generate to keep your Facebook assets alive. It offers some advice that's useful for hackers like me, on how to best model the social relations of a Facebook application to ensure it has chances of becoming viral.

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  • Posted January 20, 2011

    A Good Read For Those New to the Social Networking World

    Having recently started my own business, Inspired by Savannah, I am learning how important social media, like Facebook is, in reaching my target audience. Because I am just starting out, most of the marketing I am doing is by myself. So, I thought this book would be a good read, and maybe shed some insight on how to use Facebook to my advantage. First off, I have to say this was a quick read, as it was written in simple English -- so, you don't need a background in marketing or public relations to understand the concepts.

    The book was broken down into easy-to-read sections dealing with Profiles, Groups, Pages, Applications, Ads, Events and Facebook etiquette, and went over useful tools and features to make your Facebook experience worthwhile.

    After reading this book, I feel more confident with setting up campaign goals and executing proper Facebook marketing strategies. I also learned how to measure the results of campaigns I run, with key performance indicators.

    Overall, this book is more like an introduction to the social networking world, and will not answer advance questions on marketing via Facebook. But it is a good start for people looking to get their feet wet with social media outlets and learn useful tips in navigating through Facebook.

    Disclosure: I received a free e-book copy for review purposes. I was not influenced in my review, and my review is based only on my impression of the book I read.

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  • Posted January 17, 2011

    The easy way to marketing

    This book can be used as a guide to using the power of Facebook, the network originally made for select college students, then expanded to larger networks of high schools and colleges, then larger networks of people, and finally becoming today's huge network of more than 500 million active users around the world, to make it work for the benefit of your company. It describes and explains all the marketing tools that exist in Facebook, like pages, events, ads, applications, which anyone can easily and cost effectively use, for promoting their business. The book is written in simple English language, that I very much appreciated because English is not my mother tongue. It is a book that can easily be read by people who are not technically oriented, and who are not professionals either in computers or in marketing. Yet all can have a benefit from reading it. It is well formatted in twelve chapters, each chapter consisting of several units, and a number of screen shots. However screen shots are not enough or very well positioned in the book, and sometimes I had to go to Facebook itself to fully understand the subject and see more examples. Another strong point of the book is its down to earth approach of using Facebook as a marketing tool. The writer does not claim that Facebook marketing tools are the magic solution to every marketing problem, but explains the "laws", and the inherent logic, that runs Facebook, so that the user can take them into consideration in designing their marketing campaign. I believe this is the stronger point of the book, although in some cases more examples may be needed, for to take the full advantage of the tool. Finally, a weak point of the book is chapter 12, Analytics and ROI. I would like to see more detailed information of how to use those tools, because statistics are very important to marketing planning. Though, it may be out of the scope of this book, to go in depth in fields that should be supported by Facebook documentation. Generally speaking the book is very good and it gives a sound foundation to anyone who wants to build their marketing campaign using Facebook tools. Disclosure: I received a free ebook copy for review purposes.

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